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In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.

After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.

Here’s what I cover:

• The difference between followers and builders—and why you want to serve builders
• The 4 rules for creating content that resonates with builders
• The 8-step system to build a successful, profitable newsletter

🧠 Core Concepts:

• Followers want dopamine and entertainment—builders want depth and mastery
• Serve builders by creating deep, actionable content
• Reply to your audience and build real relationships
• Use social media as a gateway to your newsletter—your owned audience
• Run ads to your free thing, send weekly emails, and monetize wisely
• Prune your list regularly—keep only engaged, committed builders

Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.

⏱️ Chapters:

• 00:00 Stop chasing followers: What to do instead
• 01:00 Case studies: Low-follower, high-revenue businesses
• 01:30 Followers vs. Builders: Key differences
• 03:10 Rule #1: Builders are not mindless
• 04:00 Rule #2: Builders are not fans—they want to learn
• 04:30 Rule #3: Builders want depth, not dopamine
• 05:30 Rule #4: Interact—don’t act famous
• 06:30 Step 1: Set up your email tech
• 07:00 Step 2: Create your free value-driven lead magnet
• 08:00 Step 3: Build your 5-email depth sequence
• 09:00 Step 4: Social media strategy—drive to newsletter
• 10:00 Step 5: Run simple retargeting ads to your free thing
• 11:30 Step 6: Weekly depth—write, don't outsource
• 13:00 Step 7: Monetize quarterly (but do it smart)
• 14:30 Step 8: Prune your email list quarterly
• 15:30 Final note: Builders chase mastery. Be one.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter

#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness