Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion.

Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business. 

 

Hit PLAY to hear: 

• Why prioritizing product quality is key 
• How to do effective brand scaling 
• Building a loyal tribe of customers 
• Embracing analytics to understand your business better 
• Thinking long-term 

 

Key timestamps to dive straight in: 

[05:56] Niche brand, scaled to larger sock market. 

[07:56] Neoprene, socks, wet suits, merino, cotton, sweating. 

[09:50] WORN’s design mantra: performance sustained. 

[11:00] Product must be performing to be sustainable. 

[13:32] Focus on consumer relations and product quality. 

[17:08] Company introduces new performance-enhanced fabric line. 

[20:24] Listen to Bryan’s Top Tips! 

Full episode notes here: https://ecmp.info/503

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