From a $20k dream to a $7M micro-resort, Isaac French built Live Oak Lake into an Instagram sensation with 150k followers and 80% direct bookings. Rich Somers dives deep with Isaac on building the brand, automating guest touchpoints, and what it takes to create a hospitality experience that’s both stunning and efficient. Get ready for insider strategies to level up your game.

Isaac French is a former accountant turned hospitality entrepreneur and the creator of Live Oak Lake, a luxury micro-resort in Waco, Texas, renowned for its design and guest experience. With over 150,000 Instagram followers (@liveoaklake), the resort boasts 95% occupancy and continues to set a new standard in experiential hospitality.

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