Danielle Lazier, a top-producing real estate agent in San Francisco, shares her unique strategies for success in the industry. She discusses her early career, including the creation of San Francisco's first real estate blog, SF Hotlist. Danielle emphasizes the importance of avoiding common agent mistakes and finding ways to stand out in a crowded market. She introduces her pre-screening strategy for listing appointments, which helps determine if she is the favorite or the fool. Danielle also highlights the significance of authenticity in marketing and building connections with clients.

Takeaways

• Consider creating a unique brand and marketing strategy to stand out in the real estate industry.
• Use a pre-screening strategy for listing appointments to determine if you are the favorite or the fool.
• Focus on building connections with clients and being authentic in your marketing efforts.
• Efficiently follow up with potential clients and respect their decision-making process.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
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🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/  For licensing information, go to www.nmlsconsumeraccess.org”