Small Business PR

How a Real Estate Broker Turned Skincare Founder Got Into Refinery29, BuzzFeed, and Bustle With No Connections or Budget with Keba Lloyd


Listen Later

  1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  2. Join the Small Biz PR Facebook Group to get the best PR Tips
  3. Download the 10 ways to get free PR for your small business

If you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast. 

TOPICS WE COVER IN THIS EPISODE: 

  • Landing press opportunities without any connections 
  • Why you shouldn't be afraid to tell your story
  • The power of sharing your process
  • The value of small blogs 
  • Establishing a digital presence 
  • What it looks like to pitch, follow up, and land a press opportunity  
  • How to follow up effectively 
  • Doing what feels authentic 
  • Working with an intern or assistant

Resources Mentioned :

  • Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
  • Visit Makeba’s Website: https://www.butterbykeba.com
  • Take the Scent Quiz and Use Code BB20 for 20% OFF: https://butterbykeba.com/pages/take-the-scent-quiz 
  • Connect with Makeba on LinkedIn: https://www.linkedin.com/in/makeba-guilan-lloyd-3b160a8 
  • Follow Butter by Keba on Facebook: https://www.facebook.com/butterbykeba 
  • Follow @butterbykeba on Instagram: https://www.instagram.com/butterbykeba 
  • Follow @chakrathecollection on Instagram: https://www.instagram.com/chakrathecollection 
  • Follow @unitycodecollection on Instagram: https://www.instagram.com/unitycodecollection 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass

Additional Resources:

  • Get the PR Starter Pack
  • Let’s connect on Instagram
...more
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Small Business PRBy Gloria Chou

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