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#718 Quilting might not sound like a “high-growth” business at first glance — until you meet Mike O'Dell, founder of Legit Kits, a company turning quilt patterns into ready-to-sew works of art! In this episode, host Kirsten Tyrrel sits down with Mike to unpack how he went from working as a certified registered nurse anesthetist to building a fast-scaling product business that’s already crossed seven figures. Mike explains how Legit Kits simplifies quilting by shipping pre-cut fabric kits + foundation paper patterns, why he designs everything using straight-line “low poly” artwork, and how he’s grown through a mix of Shopify sales, quilt shows, wholesale distributors, and a thriving Facebook community. They also dive into the real behind-the-scenes of entrepreneurship — from COVID setbacks and supply chain chaos to ditching digital downloads due to piracy — plus why Mike says he’s not selling fabric… he’s selling dopamine!
What we discuss with Mike:
+ Legit Kits: quilt patterns + fabric kits
+ “Ready-to-sew” quilting made simple
+ Foundation paper piecing explained
+ Low-poly, all straight-line designs
+ Copyright + licensing approach
+ Nurse anesthetist to entrepreneur
+ Real estate + early business endeavors
+ First sales: boosted Instagram posts
+ Revenue streams: online, shows, wholesale
+ “Selling dopamine,” not fabric
Thank you, Mike!
Check out Legit Kits at LegitKits.com.
Follow Mike on Facebook and Instagram.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Millionaire University4.9
365365 ratings
#718 Quilting might not sound like a “high-growth” business at first glance — until you meet Mike O'Dell, founder of Legit Kits, a company turning quilt patterns into ready-to-sew works of art! In this episode, host Kirsten Tyrrel sits down with Mike to unpack how he went from working as a certified registered nurse anesthetist to building a fast-scaling product business that’s already crossed seven figures. Mike explains how Legit Kits simplifies quilting by shipping pre-cut fabric kits + foundation paper patterns, why he designs everything using straight-line “low poly” artwork, and how he’s grown through a mix of Shopify sales, quilt shows, wholesale distributors, and a thriving Facebook community. They also dive into the real behind-the-scenes of entrepreneurship — from COVID setbacks and supply chain chaos to ditching digital downloads due to piracy — plus why Mike says he’s not selling fabric… he’s selling dopamine!
What we discuss with Mike:
+ Legit Kits: quilt patterns + fabric kits
+ “Ready-to-sew” quilting made simple
+ Foundation paper piecing explained
+ Low-poly, all straight-line designs
+ Copyright + licensing approach
+ Nurse anesthetist to entrepreneur
+ Real estate + early business endeavors
+ First sales: boosted Instagram posts
+ Revenue streams: online, shows, wholesale
+ “Selling dopamine,” not fabric
Thank you, Mike!
Check out Legit Kits at LegitKits.com.
Follow Mike on Facebook and Instagram.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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