Episode Summary

Caitlin Mitchell from EB Academics shares how she created a strong culture and clear identity that has led to a 97% retention rate for her membership program. She is breaking down her strategy into 3 keys for creating a sticky member experience. And the final tip at the end of the episode you won't want to miss!!

Key Takeaways

- Caitlin’s favorite community that isn’t her own (02:42)

- What’s unique about EB Academics (05:31)

- The typical culture for teachers in the online space (09:24)

- Living your culture with your team (16:34)

- Retention and membership rates for EB Academics (17:52)

- Achieving 97-98% retention rates (23:22)

- Key tactics to create a strong culture in your community (25:44)

- How to hire a Community Manager (32:27)

- Customer service is your brand. It’s how you show up (36:00) 

Additional Resources: 

- Caitlin’s Website: https://ebacademics.com/

- Teaching Middle School ELA Podcast: https://ebacademics.com/category/podcast

- Teaching Middle School ELA YouTube: https://www.youtube.com/channel/UCWezgZ_BNFaF-IURmTTN_dA

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- Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com

- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course

- Get in touch: https://www.shanalynn.com/connect 

- Follow me on IG: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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