When I bought our first electric vehicle earlier this year, I did what a lot of new car buyers do and went accessory shopping. It was not long before I started seeing ads for aftermarket accessory vendor Abstract Ocean, and reading about them on forums.

Our guest today is Peter White, co-founder of Abstract Ocean. In 2013, Peter and his wife picked up their first Tesla. Aside from being the spark for Abstract Ocean, it proved completely life-changing (cue the Tesla grin - even now, years later, driving is a pure and utter joy - despite traffic).

Show Links

• AbstractOcean - 15% off any purchase when you useuse code UNOFFICIAL
• The 2013 Forum Post that started it all
• SentiOne

Sponsors

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.