Is your gym ready for the next generation of technology-driven growth?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. 

In today's episode, we’re diving into the exciting future of gym operations with Dan Uyemura from Push Press, where he explores the evolution of gym software, how AI shapes productivity, and the importance of keeping the customer at the center of every decision.

Dan walks us through how technology empowers gyms, from personalized customer experiences to AI-driven tools that improve efficiency. He also shares valuable insights on building a financial growth model that tracks essential metrics like site visits, demos booked, and memberships sold. The discussion goes further into how community-building and group onboarding play crucial roles in retaining members long-term.

He offers a glimpse into the future of the gym industry, with Gen Z's focus on wellness leading the charge, and emphasizes Push Press’s ongoing commitment to innovation and customer service. Whether you're considering running a joint ad test with Push Press or exploring ways to integrate AI into your gym's day-to-day operations, this episode has the practical insights you need.

You’ll learn actionable strategies to help your gym grow, connect with members, and stay ahead in a tech-driven world by tuning in.

00:00 Intro

2:19 Dan Uyemura’s Background and Gym Experience

5:09 Important Metrics for Gym Owners

8:56 Differentiation and Customer Service at Push Press

12:38 Unreasonable Hospitality and Community Building

15:30 Future of the Gym Industry and AI Integration

34:25 Onboarding and Group Learning at Push Press

34:36 AI's Role in Enhancing Business Efficiency

Tune in to this episode for key lessons on future-proofing your gym.