The Jen Gottlieb Show

How Anne Mahlum Built and Sold a $98M Business: Lessons in Scaling, Leadership, and Culture


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Most people see their limitations as barriers, but for Anne Mahlum, they were stepping stones. Raised in North Dakota, she grew up watching the challenges caused by addiction and instability, but instead of letting that define her, she turned it into fuel for transformation. From founding the nonprofit "Back on My Feet" to selling her company Solidcore for $98.4 million, Anne’s journey is a testament to resilience, impact, and betting on yourself.


In this episode, Anne shares her evolution from running alone on the streets of Philadelphia to running a nationwide fitness empire, helping countless people not just get fit, but transform how they view themselves. She also shares what it's like to lead with courage, create a culture of accountability, and truly build from the ground up—not just in business, but in life and love. 


Get ready to learn about the power of betting on yourself, why money is simply a trophy for the impact we create, and how to keep pushing boundaries even when the world tells you to play small.


"76 percent of people have regret at the end of their life, not because of what they said, not because of what they did, but because of what they didn't do." ~ Anne Mahlum


In this Episode:

- Growing up in North Dakota and early motivations

- How she created a strong culture at Back on My Feet

- Mastering negotiation and fundraising

- How she developed courage

- Taking risks and betting on herself

- Overcoming self-doubt and embracing ambition

- Scaling and delegating for success

- The $98M exit: how it really feels

- Personal growth and relationship dynamics

- What’s next for Anne?


About Anne Mahlum: 

Anne Mahlum is an accomplished entrepreneur, motivational speaker, and the founder of multiple impactful businesses, including the popular fitness brand Solidcore. Known for her visionary leadership and passion for empowering individuals to unlock their potential, Anne has transformed the way people approach fitness and personal growth. Her journey, which includes overcoming personal adversity and turning it into a mission of resilience and inspiration, has inspired thousands to embrace discipline, self-confidence, and inner strength. Anne’s insights on business, health, and fulfillment have made her a sought-after speaker and thought leader in personal development and wellness.


Connect with Anne: 

Website: https://www.annemahlum.com/ 

Instagram: https://www.instagram.com/annemahlum/   

LinkedIn: https://www.linkedin.com/in/anne-mahlum/


Promotional Link:

https://winwhereitmatters.life/


Where to find me:

IG: https://www.instagram.com/jen_gottlieb/   

TikTok: https://www.tiktok.com/@jen_gottlieb    

Facebook: https://www.facebook.com/Jenleahgottlieb   

Website: https://jengottlieb.com/   

My business: https://www.superconnectormedia.com/    

YouTube: https://www.youtube.com/@jen_gottlieb

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