Ecommerce Playbook: Numbers, Struggles & Growth

How Attribution Tools are Hurting Your Acquisition

Listen Later

Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our clients to answer a simple question: are third-party attribution tools like Rockerbox and Triple Whale actually more accurate than native platforms like Facebook and Google?  

On this episode, Taylor and Richard talk with Luke about the results of the experiment, why CTC is skeptical about third party attribution tools, and the steps you should take to test your own attribution tools.

⁠Show Notes:

  • The ADmission All-Access Sale is on until the end of the month — go to commonthreadco.com/allaccess to get all of our products free with an ADmission membership.
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Ecommerce Playbook: Numbers, Struggles & GrowthBy The Ecommerce Playbook
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    70 ratings

    More shows like Ecommerce Playbook: Numbers, Struggles & Growth

    View all
    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

    189 Listeners

    eCommerce Fuel by Andrew Youderian | e-Commerce Entrepreneur

    eCommerce Fuel

    313 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    380 Listeners

    Perpetual Traffic by Tier 11

    Perpetual Traffic

    748 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,248 Listeners

    My First Million by Hubspot Media

    My First Million

    2,599 Listeners

    Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

    Acquisitions Anonymous - #1 for business buying, selling and operating

    243 Listeners

    Acquiring Minds by Will Smith

    Acquiring Minds

    238 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    180 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    345 Listeners

    Limited Supply by Nik Sharma

    Limited Supply

    146 Listeners

    The Andrew Faris Podcast by Andrew Faris

    The Andrew Faris Podcast

    21 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    42 Listeners

    Moneywise by Hampton

    Moneywise

    636 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    9 Listeners