How do you take the idea of love, serve, care, and lead in the business industry? Do you know Who you are trying to reach and how you are going to turn it into a visual language? Do you have the kind of voice and tone that is inviting and draws the exact kind of people that you want to work with? How are you going to explain to your clients why you are different from the other brands?

This week Uncaged Clinicians, Josh Payne, and David Bayliff interview our guest, Keghan Crossland. They will be talking about what brand strategy is and why it is so important to know no matter where you are in the business, whether you are starting or have been in the business for 5 years in the industry.

Keghan Crossland earned his film degree from his native Philadelphia where he spearheaded national and global film projects with one of the largest nonprofits in the world. His experience living overseas gives him a unique perspective on every aspect of his work and personal life. Keghan's passion is to tell stories in a way that inspires and results in a call to change.

They will touch on such topics as:

• What is Brand strategy?
• How does your brand strategy allow you to speak to the target audience and emotionally connect with them?
• A brand strategy is the beginning of how you anticipate your client's needs.
• Your brand is not about you!!!
• A brand can personify who that person is and what they are about.
• You have to tell the world who you are trying to attract, and brand strategy is how you do that.
• As a business owner, there will be times when you will have beliefs to stand on and be willing to potentially lose business because you have something to fall back on that allows your business to come into its own and mature and grow the way it needs to.
• The golden circle is the what, why, and how of your business. What is your golden circle?

If you're ready to join our community of Uncaged Healthcare Professionals and would like to know more about the Pathway Program Book a call with us www.calendly.com/coachingacademy

Additional Resources:

When you are ready…Here are ways that we can help you to grow your practice:

1. Grab a copy of our books. The Concierge PT Success Formula is your roadmap to a six-figure mobile physical therapy practice. The Winning Mindset for The Mobile Entrepreneur is the perfect complement to dominate your own mind in order to grow and scale your business: https://www.uncagedclinician.com/offers/ba8hem4N

1. Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice:

https://facebook.com/groups/113576786080229