Running the #1 Food & Drink Newsletter on Substack, pivoting from freelance recipe development to creating your own content, and writing two cookbooks with Caroline Chambers from What To Cook When You Don't Feel Like Cooking.

-----

Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers.

How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business

Caroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).

In this interview, Bjork and Caroline chat more about Caroline’s early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.

She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Don’t Feel Like Cooking).

In this episode, you’ll learn about:

• From Catering to Cookbooks: Caroline shares her journey from running a catering business to becoming a bestselling cookbook author (with another cookbook coming out called What To Cook When You Don’t Feel Like Cooking coming out on August 13th!). You'll hear about how she built a massive following and turned her passion for food into a thriving business.
• Building a Newsletter Empire: Discover how Caroline turned her Substack newsletter into a 7-figure business, the strategies she used to grow her subscriber base, and her mindset on converting subscribers to paid members.
• Balancing Growth and Well-being: Caroline opens up about the challenges of managing a large following and the importance of building a strong team. She'll talk about how she maintains her passion for cooking amidst the pressures of running a successful business.

Resources:

• What To Cook When You Don’t Feel Like Cooking
• Caroline Chambers
• thai-ish steak & noodle salad
• Pinch of Yum
• smitten kitchen
• Barefoot Contessa
• Woodbridge wines
• Melissa Clark’s column on The New York Times
• Chronicle Books
• Just Married: A Cookbook for Newlyweds
• Tillamook
• Substack
• The Personal MBA
• Patreon
• What’s Gaby Cooking
• 443: Why David Lebovitz Switched from Blogging to Substack
• Gary Vaynerchuk
• Union Square & Co
• Dan Pelosi
• What to Cook When You Don’t Feel Like Cooking Cookbook
• Follow Caroline on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

-----

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.