If you've ever wondered how running brands like Ciele Athletics reshaped the culture of modern running, this episode explores the moment performance gear started becoming identity.

Jeremy Bresnen, cofounder of Ciele Athletics, walks through the brand’s origin story—from a hats-only startup in Montreal to one of the most recognizable names worn by runners across road, trail, and ultra distances. Along the way, he reflects on the shift that happened in the 2010s when people weren’t just running anymore—they were runners.

For trail, road, and ultra runners curious about how modern running brands changed the culture of the sport.

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Presented by Kiprun.

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