Clay is one of THE success stories of the last years. 

But in early 2022, after 5 years of building, Clay did close to 0 in revenue. Two years later, Clay did approximately 30 million in ARR (Annual Recurring Revenue).

Kareem Amin, co-founder and CEO of Clay, shares the journey of building one of the most innovative AI-powered tools for go-to-market teams. From the early days of experimentation in 2017 to achieving hypergrowth and scaling to over $30 million ARR, Kareem dives deep into the challenges and lessons of building a product-led growth (PLG) company.

He explains how Clay helps teams turn ideas into reality by leveraging AI for data enrichment and personalized outreach, and why focusing on customer feedback, community building, and iterative improvements were key to their success. 

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Kareem:

LinkedIn: https://www.linkedin.com/in/kareemamin/ 

Clay (3.000 free credits): https://clay.com?via=73e581

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) The early beginnings of Clay

(00:08:08) Moving from developers to sales people

(00:16:20) Kareem's advice for teams currently building

(00:21:36) How Kareem approaches the launch of new features

(00:25:39) How close was the team to ending Clay?

(00:33:45) How to make momentum stay

(00:45:17) Current mayor shift in go to market

(00:52:06) The hardest part about hyper growth

(00:57:16) How Kareem manages his schedule

(01:01:52) The best early-stage team members

(01:06:17) The hardest part about building a product-led-growth motion