Passion and Growth: Learn how Brian "Leo" Mallum expanded from a one-backwash studio to three successful salons through a deep passion for the industry and a commitment to organic growth.

CARE Values Framework: Discover how Roar Hair and Beauty’s core values—Color, Authenticity, Respect, and Excellence—shape their salon culture and attract a loyal clientele.

Community Over Competition: Hear why building a supportive community of salon owners and professionals can be more valuable than competing, and how this mindset has transformed Leo’s approach.

Staying True to Your Vision: Gain practical strategies for staying aligned with your original mission, even when faced with challenges like profitability and rapid expansion.

Inclusivity and Gender-Neutral Pricing: Understand the importance of creating an inclusive environment and how Roar Hair and Beauty implemented gender-neutral pricing to better serve their diverse client base.

Protecting Your Salon Culture: Leo shares how to safeguard your team’s well-being and maintain a positive salon atmosphere, even when dealing with challenging clients or new hires.

Hiring with Intention: Learn how to make intentional hiring decisions that align with your salon’s culture and mission, including the importance of trial periods to ensure the right fit.

Handling Unprofitable Periods: Get actionable tips on what to strip back and re-evaluate when your salon is not profitable, from pricing strategies to understanding your KPIs.

The Power of Storytelling: Leo emphasizes how sharing your salon’s story and values can create a deep connection with clients, leading to long-term loyalty.

Balancing Business and Art: Discover how to balance your artistic passion for hairdressing with the demands of running a profitable business, and why knowing your numbers is critical to success.