As a business owner and content creator, do you feel confused over how to blend your personal and professional social media presence? You aren’t alone. On this episode, we explore how to navigate the roles of both a content creator and CEO with Natalie Barbu.

Natalie is a long-time content creator and the founder of Rella, an all-in-one social media management platform. Natalie shares how she went from filming YouTube videos at 15 to building one of the most thoughtful tools for content creators and marketing teams. We talk about the transition from influencer to founder, the trap of trying to serve everyone, and how she balances content creation with building a tech company.

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Important sections of the conversation

• 02:15 - The Birth of Rella
• 04:52- Lessons Learned in Business
• 07:23- Balancing Creator and CEO Roles
• 08:52- Content Creation Strategies
• 14:44- Planning and Preparation for Social Media
• 23:50- The Rise of Business Owners as Influencers
• 24:30 - Tips for Business Owners Entering Brand Partnerships
• 27:17 - Finding and Reaching Out to Brands
• 29:19 - Crafting the Perfect Pitch to Brands
• 34:04 - The Future of Content Creation and Business
• 36:10 - Dealing with Haters and Embracing Feedback
• 42:09 - The Importance of Adaptability in Business

Resources mentioned

• Rella
• Ella

Connect with the guest

• Natalie’s Instagram: instagram.com/nataliebarbu 
• Rella’s Instagram: instagram.com/rellasocial 

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

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