What does it take to evolve and thrive in the ever-changing fitness industry?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Matt Giordano from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate. 

Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a personal training-first business model. He details how partnering with Lasso elevated his gym’s marketing efforts, boosting monthly leads from 20–30 to an impressive 80, with 15 memberships closed in the first month.

Matt also sheds light on the role of digital marketing and sales training in sustaining growth while emphasizing accountability as a cornerstone of success. He encourages gym owners to overcome hesitation and seek professional marketing support, offering actionable advice for those looking to scale their gyms effectively.

What can gym owners learn? Gain insights into proven strategies for lead generation, refined sales processes, and the long-term value of professional partnerships.

00:00 Intro

01:17 Matt Giordano's Background and Career Journey

03:04 Meeting the Business Partner and Starting CrossFit Newtown 

10:45 Adapting During COVID-19 and Post-Pandemic Growth

13:11 Implementing Lasso's Marketing and Sales Strategies 

14:42 Challenges and Successes in the First Two Months

15:10 The Importance of Sales and Communication Skills

17:18 The Role of Community and Support in Success

17:53 Advice for Gym Owners Considering Lasso

Tune in for practical tips you can apply to achieve consistent growth for your gym.