Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country.

After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.  What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen. 

You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products. 

And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause!

This episode is packed with invaluable insights that any business owner can apply. (oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!

 

---------- Angela's Traumatic Hair Experience 0:02

Medical Intervention and Recovery 3:22

Research and Product Development 8:09

Transition to Entrepreneurship 14:57

Messaging and Marketing Challenges 18:34

Metrics and Customer Insights 23:30

Product Line and Customer Feedback 33:21

Future Plans and Expansion 37:07

Final Thoughts and Contact Information 39:30

 

Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/