Substack is no longer just an email platform, it has grown into a fully fledged social media site. But does that mean you need to start one? Best-selling author, podcaster and Substack aficionado Jo Piazza joins to share how Substack fits into her larger creator and marketing ecosystem. 

The question asker this week is Steve Snyder of Club Trader Joes. He’s started a free Substack and gained some traction, but how can he grow it and build a community? And how can he turn it into a monetized income stream?

Additional resources:

• Jo Piazza’s Podcast
• Jo Piazza’s Substack