There's been a shift in the way the real estate profession answers the question: What makes a great agent? McGrath's national general manager of sales Troy Malcolm joins host Grace Ormsby on this episode of Secrets of the Top 100 to discuss the Australian property market in a climate of increasing interest rates and higher inflation and advise how agents and business owners can best manage and capitalise on this environment. Highlighting the importance of ignoring the past performance to navigate the current market position, Troy divulges how businesses can use the end of financial year to assess and alter their approach operations, highlights strategies' importance heading forward, and explains why a premium result can mean a reputation boost rather than a sales price. In this episode, you will also hear:

• The importance of personal brand
• Combating market uncertainty
• Appropriate ways to harness growth

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