There’s been a shift in the way the real estate profession answers the question: What makes a great agent? McGrath’s national general manager of sales Troy Malcolm joins host Grace Ormsby on this episode of Secrets of the Top 100 to discuss the Australian property market in a climate of increasing interest rates and higher inflation and advise how agents and business owners can best manage and capitalise on this environment. Highlighting the importance of ignoring the past performance to navigate the current market position, Troy divulges how businesses can use the end of financial year to assess and alter their approach operations, highlights strategies’ importance heading forward, and explains why a premium result can mean a reputation boost rather than a sales price. In this episode, you will also hear:

• The importance of personal brand
• Combating market uncertainty
• Appropriate ways to harness growth

Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email [email protected] for more insights.