We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.

A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.

We've asked our 6 experts to answer this question

"What does a merchant planning a replatform need to know about right now?"

Our experts:

• Lee Frankland, DWS
• James Gurd, Re:platform Podcast / Digital Juggler
• Montserrat Cano, International Consultant
• Simon Wharton, PushON
• Sandra Markey, Loqate
• Gabe Macaluso, Omnisend

Time stamps:

[01:40] Thinking and planning saves time, money, and sanity.

[05:41] Clear destination crucial for efficient replatforming journey.

[08:35] Communicate platform change, integrate apps, and inform customers.

[10:22] Optimise website with planning and collaboration

[13:58] Change management: mapping operational impact and training needs.

[17:55] Content migration

[23:36] Ignoring buzzwords

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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