Could Email Counselling Be the Quiet Hero of Therapy?

With Chloe Foster – Email Counselling Academy

Correction: In this episode I incorrectly called Chloes business 'The Email MARKETING Academy', which was wrong. It's 'The Email COUNSELLING Academy': they work using email counselling, not email marketing.

Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording.

Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?

Well, in this episode, I’m joined by Chloe Foster (they/she), founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.

Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.

In this episode, you’ll hear:

1. Why email counselling can be a lifeline for anxious or private clients
2. How it gives counsellors more flexibility (and fewer no-shows)
3. What actually happens in an email counselling exchange
4. Whether this style of working could suit your practice — and personality

🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.

About Chloe

Chloe Foster (they/she) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.

With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.

Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.

Find her E-book — Email Counselling — An introduction for Counsellors:

You can get 30% discount using the code JANE26 (valid until 30 April 2026)