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How Employee Engagement Builds Brands with Thom Wyatt
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.
About Thom Wyatt
Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses.
Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group.
Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award.
As We Wrap …
Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Nick Westergaard
4.8
9393 ratings
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.
About Thom Wyatt
Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses.
Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group.
Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award.
As We Wrap …
Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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