In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.

A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation.

However, this overlooks a fundamental aspect of business and value creation.  

While education and certifications undoubtedly contribute to a trainer's knowledge and skill set, they do not necessarily correlate directly with generating more revenue for the business.

In this episode, Tim and Randy delve into the importance of creating additional value for your fitness business and how you, as a coach, can go above and beyond to justify higher compensation.

Key Takeaways

- Education vs. experience in the fitness industry (00:45)

- Gym business value creation (03:57)

- If it doesn't make dollars, it doesn't make sense (05:57)

- The business side of fitness (06:55)

- Creating clear expectations for your coaches (13:36)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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