Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group discusses Stories on Facebook, Instagram and Messenger and how real estate agents should best utilize these tools in their business. We reveal best (and worst) practices for how to increase engagement and reach. Last, Scott advises agents to research how big brands use Stories to gather inspiration for creating your own content.

Also, Facebook just launched their own dedicated website aimed at helping real estate professionals use their tools, Click here to see Facebook’s Real Estate Agent Guide! 

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

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Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide, and host through the show and today is our regular series called Fireside Chat with Facebook. Now we have teamed up with the real estate team at Facebook to produce episodes designed to help real estate agents better utilize Facebook and their suite of tools like Instagram, WhatsApp, and we have Scott Shapiro from Facebook corporate with us as our guest. Let me tell you a little bit about Scott Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. But prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in a sales advisory role acting as a consultant for the digital and the sports teams. Scott, welcome back to keeping it real and our Fireside Chat with Facebook.

Scott Shapiro 1:57Thanks, CJ. It’s funny, as you’re reading all that I’m like, wow, that’s lengthy, I might have to give you a new edited version to cut that down.

D.J. Paris 2:05I think it’s really important. Well, I think it’s important for people to hear your background and you know, you had a career prior to to Facebook, we were just talking offline, where today we’re going to be talking about stories and across the Facebook’s suite of tools. And we were asked, as Scott was mentioning at ESPN uses stories and most brands do and so he was actually even referencing some previous previous work around it. So I think it’s important for people to know where you come from and who you are. But most importantly, I think it’s just amazing that Facebook also has a real estate division,