What does it take to turn a small-town gym into a thriving hub for women’s fitness?

This episode reveals the strategies that helped FEM Fit double its revenue in just six months while building a loyal community of over 200 members.

Welcome to Gym Marketing Made Simple.

The go-to podcast for practical insights and strategies boutique gyms need to thrive. Learn how to attract clients, increase revenue, and build sustainable success with actionable tips tailored for gym owners.

In this episode, we’re joined by Mikilah Speer, owner, and founder of FEM Fit, an all women’s gym in Redding, California. She shares her journey from training clients in her garage to running a thriving gym specializing in strength and conditioning for women at all life stages, including prenatal and postpartum fitness.

Discover how partnering with Lasso transformed FEM Fit’s marketing strategy, helping the gym grow its revenue, maintain visibility during slow months, and lay the groundwork for future expansion. Mikilah also emphasizes valuing services, setting realistic expectations, and staying confident when engaging with clients.

Key Insights:

 • Planning for Seasonal Fluctuations: Learn how consistent advertising during slower months ensures visibility and long-term client acquisition.

 • Building Confidence in Services: Understand why valuing your gym’s programs and maintaining confidence in pricing is key to success.

 • Effective Sales Strategies: Discover the importance of realistic timelines and clear communication when onboarding clients.

 • Expanding Revenue Streams: Hear how becoming a Lululemon retailer added value and diversified FEM Fit’s income.

 • Future Growth Plans: Mikilah shares insights on reaching capacity and planning to expand into other cities.

Actionable Takeaways

 1. Run ad campaigns consistently, even during slower months, to maintain visibility and attract clients.

 2. Set realistic expectations with clients by discussing long-term goals upfront.

 3. Focus on creating value in services rather than competing on price with budget gyms.

 4. Explore additional revenue streams, like retail partnerships, to boost income.

 5. Keep a growth mindset and plan for future expansion strategically.

Episode Chapters:

00:00 Intro

00:05 Planning for Seasonal Changes in Gym Business

29:44 Overview of FEM Fit Gym

29:57 Initial Challenges and Decision to Partner with Lasso

30:12 Impact of Lasso's Marketing Strategies

30:24 Revenue Growth and Expansion Plans 

30:37 Handling Seasonal Slowdowns and Long-Term Strategy

30:49 Effective Sales and Client Engagement

31:02 Building a Strong Reputation and Valuing Services

Connect with Mikilah Speer and FEM Fit

 • Mikilah’s Facebook: facebook.com/mikilah.speer.3

 • FEM Fit Facebook Page: facebook.com/femfitredding

Call to Action

If Mikilah’s story inspires you, don’t forget to follow the podcast and share it with fellow gym owners. Let’s build a community that thrives together!