Growing to 5 million followers on Facebook and turning social video into traffic and revenue with Alia and Radwa Elkaffas from Food Dolls.

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Welcome to episode 561 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alia and Radwa Elkaffas from Food Dolls.

How Food Dolls Turned Facebook Into Their Top Traffic Source

Alia and Radwa, the sisters behind Food Dolls, join Bjork on the podcast to discuss how they built a thriving food business with a Facebook-first strategy.

With over 5 million followers on Facebook, Food Dolls has become a case study in adapting to platforms, navigating algorithm changes, and continuously evolving content formats. In this episode, Alia and Radwa share how they got started, how they divide responsibilities today, and how they think about analytics, monetization, recipe development, and platform-specific strategies in 2026.

Whether you're just beginning on Facebook or looking to rethink your traffic mix, this episode is filled with actionable insights and tips to get you started on the right foot.

Three episode takeaways:

• Facebook can still be a primary growth and traffic platform — Food Dolls proves that Facebook is far from "dead" when creators lean into native uploads, frequent posting, and engaging Reels.
• Strategically scaling content is essential to success (without burnout) on Facebook — By batching content, scheduling posts every two hours, and repurposing one shoot into many Reels, Alia and Radwa focus on scalability without sacrificing consistency or quality.
• Flexibility is the best defense against algorithm changes — Alia and Radwa continuously test new formats, switch up their content, and adapt their strategies based on analytics — allowing them to weather platform shifts long-term.

Resources:

• Food Dolls
• Crowded Kitchen
• Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook
• Manychat
• Facebook for Creators
• Monarch
• InShot
• Dropbox
• Pretty Delicious Cookbook
• Follow Alia and Radwa on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Allspice and Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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