
Sign up to save your podcasts
Or
Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why unique, expert content with proper semantic connections outperforms generic material.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.3
6262 ratings
Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why unique, expert content with proper semantic connections outperforms generic material.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
114 Listeners
191 Listeners
21,930 Listeners
1,442 Listeners
43,358 Listeners
1,257 Listeners
3,989 Listeners
157 Listeners
26,948 Listeners
345 Listeners
2,632 Listeners
28,574 Listeners
352 Listeners
58 Listeners
72 Listeners
12 Listeners
823 Listeners
83 Listeners