Why do so many gym owners struggle to attract the right clients – despite being great at fitness?

In this episode, Randy and Zach talk about one of the biggest disconnects in the fitness industry: most gym owners are trying to speak to an audience whose problems they’ve never personally experienced. 

While many successful businesses are built when someone solves their own problem and turns that “mess into a message,” most gyms are founded by lifelong athletes who never faced the same challenges as the people they’re trying to serve.

Tune in to learn:

• 04:40 why trying to help everyone often leads to helping no one
• 06:02 how a lack of a clear client avatar creates confusion in the marketplace
• 08:09 why most gyms end up chasing leads instead of attracting them
• 10:05 why sustainable growth starts with one clear problem and one clear person you serve

If you’ve ever wondered why your marketing isn’t resonating, why leads feel hard to convert, or why your gym blends into the crowd, this episode breaks down the real reason – and how to start fixing it.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

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