30 Minutes to President's Club | No-Nonsense Sales

How He Gets His Reps on The Sales Floor 2x Faster Than You | Ep. 323 | Kyle Asay


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Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own.


🎙 ACTIONABLE TAKEAWAYS:

  • Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first.
  • Know your personas: Use real personas (e.g., actual engineers or CFOs) to train reps directly, not just persona cards.
  • Know your stories: Equip reps with customer stories that match problem, size, and industry — start with problem first if you can’t get all three.
  • One thing to do: Update your win announcements (Slack, email, etc.) to include how the win happened (language used, objections handled, insights), not just celebrate it.


    KYLE’S PATH TO PRESIDENT’S CLUB:

    • VP of Sales @ LaunchDarkly
    • Sales Leader @ LaunchDarkly
    • Global VP @ LaunchDarkly

    • RESOURCES DISCUSSED

      • Kyle’s LinkedIn
      • Kyle Asay’s Sales Coaching Competencies
      • Join our weekly newsletter
      • Things you can steal
      • Save $50 on any 30MPC course with code “PODCAST”
      • Free Sales Templates, Scripts and Guides
      • ...more
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        30 Minutes to President's Club | No-Nonsense SalesBy Armand Farrokh & Nick Cegelski

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