When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business. Fast forward 18 months and both she and her store are hardly recognisable. I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They don't believe there's a way to change that doesn't require them to work harder or hustle more. I asked Stephanie to join me and share the biggest breakthroughs in her business. To prove it CAN be done! Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down). What she now considers her role in the business. And how she has achieved being included in Shopify's top 1% of store owners (with a brand new and pretty average online store). If it feels like you'll never own the store you dreamed of or that you're destined to be overworked and underpaid for ever; this episode will empower you to see that with the right knowledge and commitment it CAN be done.

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