If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars. Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain. Whilst you can balance your two roles you're undoubtedly saving yourself the expense of two wages. But how much is your business losing when you suddenly find you don't have time to complete all those marketing tasks you have on your plate? In this week's episode, I'm sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

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