Staying up to date with industry trends is crucial, especially in the medical clinic and med spa industries. However, many trends and products come and go, while the tried-and-true staples are often what drive consistent success. In this episode, I’ll share how we evaluate and implement new services at Genesis, using a strategic approach that prioritizes tested and proven products over unproven trends. I’ll explain why it’s essential to avoid experimenting on patients and instead focus on your business’s core pillars to ensure long-term profitability.

We’ll also discuss the importance of compliance and legal preparation when scaling your medical business. Whether you’re opening a new location or introducing a new service, retaining experienced legal counsel and ensuring state-specific compliance is non-negotiable. From navigating regulatory challenges to ensuring that every new addition aligns with market demand, I’ll outline the steps you need to take to protect and grow your business. Plus, I’ll share key tools like Google Trends and SEMrush to help you evaluate whether a new product or service is worth adding.

Finally, we’ll talk about how to stand out in a competitive market by focusing on high-demand services and smart marketing strategies. From weight loss programs to esthetics, I’ll highlight the treatments that consistently perform well and explain why sticking to what works is often more profitable than chasing every new fad. If you want to learn how to scale your medical business sustainably and profitably, this episode is packed with actionable insights to help you succeed.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:40) - Staying Updated on Industry Trends and Best Practices

(2:40) - Evaluating New Trends and Products

(4:25) - Legal and Accounting Considerations

(6:20) - Marketing and Market Trends

(9:01) - Focusing on Proven Services

(10:20) - Final Thoughts

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