It is a brand new world where regular people of all ages can become stars on the internet overnight. But how do young influencers become brand marketers? Is it different for female and male influencers? Kids and teens feel connected and trust YouTubers they follow, but are they aware they are being marketed to? And how is this type of marketing affecting our kids' self-esteem? Today’s episode of The Screenagers Podcast features a talent manager for influencers who gives a behind-the-scenes look at these questions, along with teens who share their personal experiences.