Honu Worldwide President, Afolabi Oyerokun is here to share with us how innovative products dominate the Amazon space and helps us understand that product innovation is an essential component of a successful business in today’s world. Afolabi has always been passionate about finding "things", haggling and negotiating prices; his obsession for finding good quality products at bargain prices has led him to help several 7 and 8 figure amazon brands increase their profits immensely by buying smart from China. In this episode we discuss how packaging can help differentiate your brand, how to use proforma invoices, and product research tips! Afolabi is behind successful launches of several multimillion-dollar products on Amazon and other retail channels. An Entrepreneur at heart; Afolabi loves helping people develop their ideas and inventions into top-selling products.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar