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In this week's episode of the Massive Agent Podcast, host Dustin Brohm discusses why the way most real estate agents talk about interest rates can actually HURT your business. He emphasizes the importance of providing context and education to clients, rather than solely focusing on interest rates being down. By acting as an advisor and guiding clients through the home buying process, agents will build trust and gain long-term relationships.

➡️ Takeaways:

• Avoid making the conversation solely about interest rates, as it can lead clients to only seek your services when rates are low.
• Provide context and education to clients about the implications of interest rates on their home buying decisions.
• Act as an advisor rather than a salesperson, offering guidance and insight to clients.
• Emphasize the value you provide beyond interest rates, such as your expertise, service, and support.

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