In this week's episode of the Massive Agent Podcast, host Dustin Brohm discusses why the way most real estate agents talk about interest rates can actually HURT your business. He emphasizes the importance of providing context and education to clients, rather than solely focusing on interest rates being down. By acting as an advisor and guiding clients through the home buying process, agents will build trust and gain long-term relationships.

➡️ Takeaways:

• Avoid making the conversation solely about interest rates, as it can lead clients to only seek your services when rates are low.
• Provide context and education to clients about the implications of interest rates on their home buying decisions.
• Act as an advisor rather than a salesperson, offering guidance and insight to clients.
• Emphasize the value you provide beyond interest rates, such as your expertise, service, and support. 
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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

Ready to join Real Broker?
SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll have skin in the game to help you grow and succeed in growing your real estate business!

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

BamX: get 10% off with the promo code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. 

 PLEASE LEAVE A REVIEW on APP...

How Interest Rate Talk is HURTING Your Business

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. *Proud member of the Broke Agent Media network

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AGENTS, turn off the industry news and get refocused on YOUR BUSINESS!

Far too many agents are focused on the wrong crap, and it's really hurting their business. 

In this episode, host Dustin Brohm discusses why real estate agents should ignore the NAR settlement news (for now) and focus on their business instead. He explains that agents should not get bogged down in the day to day play-by-play of the lawsuits and instead prioritize their marketing, tuning up the CRM, and furthering client relationships. Agents should still stay informed about the changes BUT not let it all distract them from their actual business and actual client relationships. He also highlights the importance of prioritizing time and energy on things that truly matter and actually move the needle of business growth. 
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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

Ready to join Real Broker?
SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll have skin in the game to help you grow and succeed in growing your real estate business!

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

BamX: get 10% off with the promo code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. 

 PLEASE LEAVE A REVIEW on APP...

Should Agents Ignore NAR News Completely?

Great listing marketing ATTRACTS more listings! Use these simple, yet POWERFUL hacks when marketing your listings. When you do, you'll highlight your listings so well that you'll get a flood of future business from neighbors and other sellers who see it, and want their home to be shown the same way. 

In this episode, Massive Agent Podcast host Dustin Brohm shares some foundational hacks for marketing your real estate listings. He emphasizes the importance of looking at each listing with creativity and intentionality, focusing first on what makes the property unique and attractive. By highlighting the coolest aspects of a property through visually appealing photos and videos, agents can stand out from other agents and attract more future LISTINGS. Dustin provides specific examples of successful listing marketing strategies, such as using professional videography, showcasing unique features like decks, views, proximity to parks, shopping, etc, and how to use drone video to show off proximity to desirable areas. By putting a little more thought and effort into listing marketing, agents can differentiate themselves and generate a ton more business.

 
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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

Ready to join Real Broker?
SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll have skin in the game to help you grow and succeed in growing your real estate business!

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

BamX: get 10% off with the promo code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. 

 PLEASE LEAVE A REVIEW on APP...

Simple HACKS for Marketing Your Listings

Many Realtors make the mistake of reacting negatively when they don't get hired by a friend or family member. In other words, throwing a hissy fit when they don't get hired. 

Behavior like this is petty, childish, and shows a huge lack of professionalism. Agents, for the love of God, DO NOT throw a hissy fit. Instead, focus on understanding why you weren't hired and ask how you can improve. Reacting negatively only pushes potential clients away and damages relationships. Agents must adopt an abundance mindset, realize that not getting a particular client may be a blessing in disguise, and use the time saved to work on your business and attract even more clients.

Takeaways:

Reacting negatively when not getting hired by a friend or family member is unprofessional and damages relationships.Agents should focus on understanding why they weren't hired and how they can improve.Adopting an abundance mindset and realizing that not getting a particular client may be a blessing in disguise can lead to business growth.Use the time freed up from not working with a particular client to attract more clients and work on the business.Reacting negatively shows a lack of professionalism and pushes potential clients away.

 
***********************
RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

Ready to join Real Broker?
SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll have skin in the game to help you grow and succeed in growing your real estate business!

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

BamX: get 10% off with the promo code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. 

 PLEASE LEAVE A REVIEW on APP...

Avoid This DANGEROUS Mistake Agents Often Make

In this new episode, I share what I've learned in the first 45 days after leaving eXp Realty and joining Real Broker. 

I'll lay out a few of the benefits of Real Broker, including what surprised me about the revenue share program, the company-wide culture, and the technology. I'll tell you about what I believe are some pretty exciting opportunities for financial growth, such as the Real Wallet project. 

I'll go over what I learned about seizing opportunities, some mistakes I made as a leader, being selfish in a healthy way, and recognizing when the grass is truly greener on the other side.



What I Learned after 45 Days at Real Broker

Realtors should sell fewer homes, on purpose! For any real estate agent that wants freedom and flexibility, "selling more homes" may be the exact opposite goal that you should have. 

In this episode, Dustin Brohm discusses what he means by selling fewer homes on purpose, what that looks like for you as a Real Estate Agent, and ways to build a real estate business with the mindset of an entrepreneur. 

He emphasizes the importance of thinking like a CEO and creating systems and infrastructure that allow for growth and flexibility. Brohm suggests partnering with or learning from successful team leaders who have already built profitable businesses. 



How Interest Rate Talk is HURTING Your Business

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