In this episode of the REDX Podcast, host Curtis welcomes industry powerhouse Jay Kinder, former #1 Coldwell Banker agent worldwide and co-founder of Kinder Reese, to dive deep into the real estate marketing shift happening right now. Jay unpacks how agents can break free from overpriced lead systems, master efficiency in customer acquisition, and leverage AI-driven marketing to scale their business. If you’re tired of renting leads and ready to own your systems and results, this conversation will change the way you think about marketing forever.

Here’s what you will discover in this episode…

How to cut your lead acquisition costs by up to 90% using AI-powered targeting and messaging.

Why mastering marketing psychology—and understanding your audience’s emotions—is the key to conversion in 2025’s real estate market.

A proven path for agents to build a predictable, scalable, and high-margin business without being dependent on lead portals.

JUMP TO THESE TOPICS

00:50 – 💪 Jay’s Journey From Top Agent to Mentor of 8,000+ Agents

04:40 – 💸 Why Lead Costs Are Skyrocketing—and How It’s Killing Profit Margins

07:50 – 🧠 The AI Revolution: How Jay Uses ChatGPT to Slash Customer Acquisition Costs

10:30 – 🔊 The Coming Wave of AI Voice Conversations in Real Estate

13:20 – 📞 Why Expireds Are Still the Most Profitable Leads in Today’s Market

16:50 – 💬 How to Speak to Expireds’ True Emotion: Embarrassment, Not Anger

18:40 – 🎯 Building Hyper-Targeted Ads That Convert Using ChatGPT Avatars

23:00 – ⚙️ Efficiency and Scaling: How to Build Trust With Strangers at Scale

26:00 – 📈 Jay’s Advice for New Agents: Build Skills, Not Just Pipelines

29:00 – 🔁 The Power of Scripts, Consistency, and Following Proven Processes

REACH JAY

⚡️ Instagram: https://www.instagram.com/jaykinder82

⚡️ Facebook: https://www.facebook.com/jaykinderteam/

⚡️ Website: www.jaykinder.com

RESOURCES:

 ⚡️ REDX – https://www.redx.com