The Unofficial Shopify Podcast

How KeySmart Made $1.3 Million on a Product Launch


Listen Later

When starting out with your store, most folks struggle to get their first sale.

Then, if you do find your product-market fit, and get traction in your niche, you set your sites on growing to your first million dollars in revenue. And if you can get there, you’d feel pretty great.

Now what if I told you our guest today got to a million dollars in revenue in a few months on a single new product launch with pre-orders.

Pretty wild, right?

On today’s episode, we’ll pull back the curtain on this monumental success.

Andy Bedell is the head of marketing for KeySmart, one of Shopifys largest e-commerce stores. He is an experienced advertiser and email marketer with over $20 million in revenue under his belt.

In addition to KeySmart, Andy has consulted advertising agencies, other eCommerce stores, and several Kickstarter campaigns.

Before entering the eCommerce world he ran advertising for the University of Chicago Booth School of Business Executive Education department.

You'll learn:
  • How they got into a partnership with Tile
  • How Andy approached business development through partnerships
  • How did the crowdfund model helped with their campaign
  • The pros & cons of crowdfunding on your Shopify store vs going with Kickstarter
  • Tune in for more details!

    Resources
    • KeySmart Pro Product Page
    • Crowdfunder
    • KeySmart
    • FB Video Ads
    • Share your thoughts
      • Ask a question in The Unofficial Shopify Podcast Facebook Group
      • Share this show on Twitter or Facebook.
      • Never miss an episode
        • Subscribe on iTunes
        • Join Kurt's newsletter
        • Help the show
          • Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
          • Subscribe on iTunes
          • What's Kurt up to?
            • See our recent work at Ethercycle
            • Take a ride with Kurt on YouTube
            • Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
            • ...more
              View all episodesView all episodes
              Download on the App Store

              The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

              • 4.7
              • 4.7
              • 4.7
              • 4.7
              • 4.7

              4.7

              258 ratings


              More shows like The Unofficial Shopify Podcast

              View all
              Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

              Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

              192 Listeners

              Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

              Social Media Marketing Podcast

              1,446 Listeners

              The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

              The Side Hustle Show

              1,586 Listeners

              Shopify Masters by Shopify

              Shopify Masters

              375 Listeners

              The Foundr Podcast with Nathan Chan by Foundr Media

              The Foundr Podcast with Nathan Chan

              565 Listeners

              Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

              Marketing School - Digital Marketing and Online Marketing Tips

              1,254 Listeners

              The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

              The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

              872 Listeners

              Winning With Shopify by Winning With Shopify

              Winning With Shopify

              95 Listeners

              My First Million by Hubspot Media

              My First Million

              2,620 Listeners

              The UpFlip Podcast by UpFlip

              The UpFlip Podcast

              250 Listeners

              The Startup Ideas Podcast by Greg Isenberg

              The Startup Ideas Podcast

              187 Listeners

              Marketing Against The Grain by Hubspot Media

              Marketing Against The Grain

              352 Listeners

              OPERATORS by OPERATORS

              OPERATORS

              45 Listeners

              The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

              The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

              136 Listeners

              Moneywise by Hampton

              Moneywise

              644 Listeners