How the heck do you get customers to buy again and again with only ONE product? Well, that's what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg.

Not only does he share the exact strategies he uses to get customers in, but also how he manages to solve the age-old customer retention problem of having customers beg for more.