Krista Mashore is full of energy, enthusiasm, and expertise, and in this episode, she advises that before you can ask a client to commit to you, you need to let them get to know you first. You must be willing to move slowly as you build a relationship, step by step, before asking for the business.

Move too fast and you'll get rejected. Only Krista doesn't put it quite that way…

Krista also declares video is the essential engagement marketing tool for nurturing clients and moving them through the sales cycle.

And she explains why. But, she warns, you've got to do it right: "You have to commit to consistently producing content and delivering it correctly, so you make a connection with your community, [so] you're more likely to convert clients and customers."