This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an original one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

Episode Summary:

• Why it’s impossible to accurately predict how many membership signups you’ll get
• Identifying your core audience size, and the mistake so many people make with this
• The two most important factors affecting the percentage of your audience who will join