The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.	 	 	  Learn More: Digital Marketing: https://on.bcg.com/3GzAe04 Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0

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How Marketing Can Change Your Mind

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. 
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis: 

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Current economic models are not up to the challenge of capturing the real-world complexities of climate change. But better models are on the horizon. Sophia Davies, BCG’s lead for climate tech partnerships, explains how AI can supercharge these models to predict how public policies will motivate the private sector. Early returns suggest we may be vastly underestimating the effect of policy on climate change.         Learn More:  
 Climate and Sustainability: on.bcg.com/3QOGjeX  
 AI: on.bcg.com/3K69aHS  
 “Deep Design” Could Take On the World’s Big Systemic Challenges: https://on.bcg.com/3K6oFPV 

Climate Change Is Complex. AI Models Can Crack the Code.

If cybercrime were a country, it would be the third largest economy in the world. Paul O’Rourke, BCG’s global cybersecurity leader, explains how organizations can protect themselves and their supply chains: Start by recognizing that the elimination of all risks is impossible. Instead focus security efforts on an organization’s “crown jewels”—its most critical digital assets. Leaders don’t need to be cyber experts. But regulators may hold them responsible for some breaches, so they better understand and address the risks.            
 
 Learn More:        
 Paul O’Rourke: https://on.bcg.com/3QAoPCN     
 Cybersecurity and Digital Risk: https://on.bcg.com/3UwRTwg     
 Every C-Suite Member Is Now a Chief AI Officer: https://on.bcg.com/3UJ7ry9 

Catastrophic Cyber Risk and Crown Jewels

Joe Davis, BCG’s former regional chair for North America, says you can make tough decisions without being a “tough guy.” In the executive suite, empathy and authenticity are in, according to Davis, the author of the new business book, The Generous Leader.  Even as tech skills dominate the headlines, Davis celebrates the enduring value of mastering people skills.  
 Learn More:    The Generous Leader: A Leadership Book by Joe Davis | The Generous Leader  
 Joe Davis: https://on.bcg.com/3Q9pMlw  
 Do Not Stop Asking Questions and Listening Carefully to the Answers: https://on.bcg.com/3Jx5LBy   
 Turning Superheroes into a Super Leadership Team: https://on.bcg.com/4d2fnlk 

Why CEOs Should Embrace Generous Leadership

Responsible investing goes back decades or even longer if pronouncements in the Old Testament and Qur’an are considered. Environment, social, and governance goals have become embedded in corporate strategy, even if the acronym ESG has become polarizing. Tim Mohin, director of climate and sustainability at BCG, discusses this evolution and what the next iteration might look like. One thing is clear: these goals aren’t going away even if companies stop talking about them.         Learn More:  
 Tim Mohin: https://on.bcg.com/3TK47kE  
 Climate Change and Sustainability: https://on.bcg.com/3xl1QoG  


ESG Will Outlive Its Critics

The original BRIC acronym came to life in 2001 to describe the untapped economic potential of Brazil, Russia, India, and China. This informal grouping of nations has since coalesced into a rising economic force, especially since the entry of South Africa in 2010 and Egypt, Ethiopia, Iran, and the United Arab Emirates at the start of this year. Daniel Azevedo—leader of BCG’s global advantage practice in Europe, the Middle East, South America, and Africa —explains how global companies can navigate a world in which economic power is heading south.     Learn More:  
 Daniel Azevedo: https://on.bcg.com/3vli2Wc  
 Jobs, National Security, and the Future of Trade: https://on.bcg.com/3TLkE9o  
 These 9 Forces Are Reshaping the Global Business Landscape: https://on.bcg.com/3VrSwJr  


How Marketing Can Change Your Mind

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