Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.

Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.

“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson

This week’s takeaways from Entreprenista:

• Jennifer’s career journey and what led her to co-found Martha Stewart & Marley Spoon
• Becoming a food critic and how Jennifer found opportunities to write for food magazines
• How and when restaurant reviews are done
• How Jennifer went back to cooking after her career as a food critic
• Her career at Martha Stewart Living and what she learned from the experience
• How Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha Stewart
• Signing up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the company
• Managing the operations and logistics of a food manufacturing company
• What made Martha Stewart & Marley Spoon decide to launch ready-made meal kits
• Martha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketing
• What it’s like to develop a partnership and business with a celebrity like Martha Stewart
• What’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnership
• Jennifer’s favorite dish and ingredients
• How Jennifer balances her time between working and raising a family

Our Favorite Quotes:

• “Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson
• “Ingredients are always better when you grow them yourself.” - Jennifer Aaronson
• “I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson

Connect with Jennifer Aaronson:

• Martha Stewart & Marley Spoon
• Martha Stewart & Marley Spoon on LinkedIn
• Martha Stewart & Marley Spoon on Instagram
• Martha Stewart & Marley Spoon on Facebook
• Martha Stewart & Marley Spoon on Twitter
• Boro6 Wine Bar
• Boro6 Wine Bar on Facebook
• Boro6 Wine Bar on Instagram
• Boro6 Wine Bar on Twitter
• Jennifer Aaronson on LinkedIn

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Become An Entreprenista!

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