Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.

Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.

“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson

This week’s takeaways from Entreprenista:

Jennifer’s career journey and what led her to co-found Martha Stewart & Marley SpoonBecoming a food critic and how Jennifer found opportunities to write for food magazinesHow and when restaurant reviews are doneHow Jennifer went back to cooking after her career as a food criticHer career at Martha Stewart Living and what she learned from the experienceHow Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha StewartSigning up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the companyManaging the operations and logistics of a food manufacturing companyWhat made Martha Stewart & Marley Spoon decide to launch ready-made meal kitsMartha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketingWhat it’s like to develop a partnership and business with a celebrity like Martha StewartWhat’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnershipJennifer’s favorite dish and ingredientsHow Jennifer balances her time between working and raising a family

Our Favorite Quotes:

“Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson“Ingredients are always better when you grow them yourself.” - Jennifer Aaronson“I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson

Connect with Jennifer Aaronson:

Martha Stewart & Marley SpoonMartha Stewart & Marley Spoon on LinkedInMartha Stewart & Marley Spoon on InstagramMartha Stewart & Marley Spoon on FacebookMartha Stewart & Marley Spoon on TwitterBoro6 Wine BarBoro6 Wine Bar on FacebookBoro6 Wine Bar on InstagramBoro6 Wine Bar on TwitterJennifer Aaronson on LinkedIn

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