In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Melisa Vong, a dynamic entrepreneur who’s turned her expertise in Amazon FBA into a masterclass in brand building and creative marketing. Melisa shares her journey from launching a successful beauty brand to scaling and selling multiple businesses, all while navigating the challenges of the supplement and consumables space. She offers insights into subscription models, partnerships with manufacturers, and leveraging TikTok and social media for organic growth. Melisa’s scrappy marketing techniques, including viral campaigns and building personal connections, highlight the importance of innovation and relationships in growing a thriving business. If you’re looking for fresh ideas to elevate your brand, this episode is packed with actionable advice and inspiring stories.

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Timestamps

00:00 The Lottery Ticket Analogy

00:23 Introduction to Marketing Misfits

01:15 Kevin's Amazon Business Story

02:25 The Value of Connections in Business

03:41 Vegas Adventures and Taxi Strategies

04:59 Introducing Melissa

20:07 Melisa's Journey in E-commerce

23:31 Building and Exiting Brands

25:20 Challenges in the Supplement Industry

30:18 Effective Marketing Strategies

36:25 Added Value Bonuses and Customer Retention

39:25 Challenges in Marketing Supplements

40:51 Leveraging AI in Marketing

42:46 Gathering and Utilizing Testimonials

44:53 Exploring Multiple Sales Channels

50:00 The Power of Networking and Connections

59:16 Creative Marketing Strategies

01:02:35 The Escape Room Venture

01:04:59 Final Thoughts and Tips

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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