Welcome to the Gym Marketing Made Simple podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In today's episode, Robert Schwartz joins us to discuss a crucial topic for fitness entrepreneurs: the significance of coaching in the fitness industry.

The conversation centers around the essential role of coaching, emphasizing the need for personalized attention and value-based pricing. We explore how effective coaching can help clients overcome objections and make fitness a sustainable habit. Additionally, we highlight the unique coaching experiences micro gyms offer, which set them apart in a competitive market.

Furthermore, we touch on the crucial aspect of capturing leads and providing valuable insights to convert them into paying customers. By the end of this episode, you'll have a deeper understanding of how to leverage coaching to enhance client satisfaction and drive business growth.

00:00 Intro

00:15 Coaching mindset for gym owners to overcome fear of selling and provide life-changing results.

8:22 Sales techniques for gym owners and managers.

12:23 Coaching vs. selling in the fitness industry. 

17:11 Coaching and its importance in micro gyms

20:51 Pricing and coaching in the fitness industry

24:23 Pricing strategies for fitness gyms, emphasizing engagement and value

28:46 Pricing strategies for fitness gyms.

Tune in to the Gym Marketing Made Simple podcast to gain valuable insights and take your gym to the next level.