Built To Grow Fitness Business

How Movement Quality Will Redefine the Training Industry w/ Marty Miller


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In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.

Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric. 

With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that plugs straight into the Semi-Private Pro app. From there, workouts adjust in real time based on how someone actually moves.

In this episode, Marty breaks down how that data improves client buy-in, boosts retention, streamlines front desk assessments, and impacts the business as a whole. He also explains why movement should be considered a major health indicator (right alongside heart rate variability and sleep quality).

The takeaway is simple. If you’re still running your gym on personality and programming intuition, you’re going to get lapped.

Tune in and see how top-tier gyms are future-proofing their product… and charging what it’s actually worth.

Key Takeaways: 

  • Intro (00:00)
  • Marty’s background & Kinotek's mission (00:19)
  • Early adoption of evidence-based systems (03:39)
  • How Kinotek revolutionizes movement assessments (10:43)
  • Movement as the key to longevity and sustainable fitness (14:58)
  • Showing measurable client progress through data (17:46)
  • Semi Private Pro’s app and client programming flow (23:09)
  • Kinotek’s real-time movement screening integration (34:47)
  • Marty’s contact info (37:30)

Additional Resources:

- Kinotek website: https://kinotek.com/ 

- Contact Marty: [email protected] 

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- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

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