James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.

Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.

Hit PLAY to hear:

• Their strategy for selling refurbished goods
• How SEO and organic growth have contributed to their success
• The importance of customer reviews in growing a business
• Why balancing various sales channels is important
• How Mozillion leveraged TikTok Shop to improve sales and educate customers

Key timestamps to dive straight in:

[04:44] Transitioning from telesales to digital eCommerce.

[07:30] Sales and marketing, mostly online, but adaptable.

[11:34] Early days of Mozillion, focus on customer service priority.

[15:41] Word-of-mouth a key factor for sellers.

[17:59] TikTok and educating audiences through video.

[21:30] CTO improves SEO, organic traffic drives growth.

[23:05] James’ Top Tips!

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