What if your audience knew exactly when and why to buy—without you constantly reminding them?

In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy.

Here's what we cover:

• How Natalie "trains" her audience to purchase without being pushy

• The secret sauce behind her repeat sales and live selling success

• Her strategy for balancing life, business, and creativity

• Why authenticity + simplicity is the new sales strategy

This is for every business owner who's tired of chasing sales and is ready to build a community that wants to buy.

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